Madara is a Latvian certified organic cosmetics company. It stands out from many organic beauty companies worldwide, because all herbs used for their products are grown in Europe, Baltic region. The main reason for that, according to Madara, is because shorter and harsher Northern summers force plants to concentrate all of their energy on the short blossoming period. As a result, at the moment of their collection, the blossoms and herbs are especially rich with active substances and extracts that are used in the production of Madara. The brand, also, has this beautiful spiritual philosophy that true beauty is inward as much as outward.
The packaging of Madara Gloss And Vibrancy Shampoo is a bright, vivid dark green bottle (250ml). Because of a snowflake-like tree logo on the bottle, I always think of Christmas when I see it. Madara updated all the packaging a while ago making the products way more attractive, in my opinion. Also, all of their packagings are 100% post-consumer recycled.
The shampoo smells strongly of herbs – a sweet, anise-like scent. The main active ingredients of the shampoo are the Damask rose, birch leaf extract, and cranberry. The Damask rose (often called the queen of all roses) provides healing and calming skin benefits for a scalp. Birch leaf extract is well known for its powers to fight hair loss and skin rashes. While cranberries reduce skin irritation and combat dandruff.
Madara Gloss & Vibrancy Shampoo gives the hair exactly what the label promises – gloss and vibrancy. It, also, promises gentle cleansing and volume. Frankly, I didn’t notice any additional volume at all. However, it didn’t make my roots flat either. My hair felt healthy, smooth, and shiny. If you have oily roots/dry hair tips combination like me, you know that’s an excellent gain from a glossing shampoo.
What’s your experience with Madara? Have you tried anything from their range?