A while ago I read an article The Rise of Conscious Capitalism: Why Doing Good is Good Business. It is a very inspirational article, but there is a particular quote I want to share: “We need to take people, planet, and profits when it comes to accounting for our businesses. Making money is easy. Making money while making the world a better place —now that’s worth getting out of bed in the morning for”. This quote has got me thinking hard. While I don’t own a business, from the customers’ point of view, it feels great to be a part of a good cause. That’s why I love campaigns such as Pink October. I know that it gets a lot of criticism nowadays for being too commercial, but some companies take this campaign seriously, you just have to pick the right ones. Participation and involvement in such socially responsible activities show that my favorite beauty companies care. About people, community or the environment. But what about being involved in a permanent commitment? Green beauty companies are also doing a fabulous job offering healthy and, mostly, sustainable products. However, it seems more and more companies, even small, home-based businesses are running or participating in social and environmental projects.
Alima Pure is a natural mineral make-up brand, which is well-known worldwide. The brand is not only a proud member of B Corporation but also has been a member of 1% For The Planet non-profit organization (donating 1% of annual sales revenue) since the first company year.
Au Naturale is the US-based natural beauty company with a wide makeup range. 10% of Au Naturale sales are dedicated to supporting children education in Zambia.
Dr. Bronner’s well known for versatility and quality of its products. This company supports various social programs worldwide at the same time running its own non-profit The Dr. Bronner’s Family Foundation.
Logocos (includes brands like Sante and Logona) is a large organic beauty company. Originally from Germany, this brand is available around the world. The company supports projects like Carbon Room War Organization, Acai cultivation project, Organic Henna from Egipt and other.
Portland Bee Balm is a small US-based (Portland) business, which supports small local businesses, including beekeepers.
So’bio etic is French organic beauty company, which is also a member of 1% For The Planet.
Sundara – a handmade soap company based in the US, which runs hygiene education and infrastructure projects in countries like Haiti, Ghana, and India. For every soap you purchase, $1 is donated to these projects.
I know that I mentioned only a small part of green beauty brands involved in social or environmental projects, but I feel inspired by their message and commitment. I know there are many other great companies out there, so if you know any, please share about them in the comments! This is not about who has done it more or better, but some recognition won’t hurt.