Earlier this year H&M announced about its eco-friendly and organic beauty line with almost 30 certified products for face, body and hair. It wasn’t long until all products were available in H&M stores worldwide and, I believe, online as well.
The packaging is similar to the basic H&M beauty range – clean and minimalist. H&M promises that none of the conscious products contain genetic modified organisms and synthetic perfumes and dyes. Also, all of them are ECOCERT certified. Speaking about the ingredients, they are pretty basic in all products: aloe vera leaf juice, jojoba oil, shea butter and various essential oils such as lemon, lavender, etc. You won’t see any exotic oils or extracts, but that’s the point of the whole range – it was created to be affordable (none of the products exceed $13 price tag) and accessible to everyone. I also like the fact that there are in-store samples available for all products (except shampoos for obvious reasons).
The two products I bought were Lemon Lip Balm and Sweet Lemon Hand Wash. I also was tempted to get a Cooling Face Mask, because it had such a nice refreshing and hydrating consistency, so I imagine it would be great to use after a day in the sun in summer to revitalize and cool down the skin. However, I have a history of my skin not liking products with peppermint, so that’s why I passed. I also passed on shampoos, because, in my opinion, they definitely are overpriced for such poor ingredient lists.
LEMON LIP BALM 7.5g / $7.99 – £5.99
This is one of the nicest lip balms I’ve ever tried. First of all, a mix of vanillin and lemon peel oil makes it smell (and taste) like citrus cheesecake. No kidding! Though, I wish the scent would be more gentle. The lip balm has a creamy consistency, which feels moisturizing and protecting. Like most lip balms, it doesn’t stay long on the lips, but I don’t mind reapplying it. Overall, I’m impressed and will be definitely trying other lip balms from the new conscious range.
Ingredients H&M Lemon Lip Balm (INCI): Ricinus Communis (Castor) Seed Oil*, Beeswax (Cera Alba)*, Simmondsia Chinensis (Jojoba) Seed Oil*, Palmitic/Stearic Triglyceride, Hydrolyzed Jojoba Esters, Butyrospermum Parkii (Shea) Butter*, Jojoba Esters, Water (Aqua), Vanillin, Citrus Medica Limonum (Lemon) Peel Oil, Limonene, Citral, Flavor (Aroma). *ingredients from organic farming. Certified ECOCERT.
SWEET LEMON HAND WASH 250ml / $7.99 – £5.99
My favorite hand washes for a long time have been South Of France natural hand washes (if you haven’t tried them, I highly recommend!). I usually prefer liquid hand wash instead of soap bars, so I was excited to see that H&M also has liquid hand wash in its Conscious range. Although, it’s called sweet citrus, its actual scent is lavender. I love lavender, so no complaints here. It’s a nice, simple hand wash, which is gentle and soft. It doesn’t foam much at all, but I like that, because it doesn’t dry out my skin.
Ingredients H&M Sweet Lemon Hand Wash (INCI): Water (Aqua), Aloe Barbadensis Leaf Juice*, Sodium Coco-Sulfate, Glycerin**, Lauryl Glucoside, Cocamidoproyl Betaine, Punica Granatum (Pomegranate) Fruit Extract*, Glyceryl Caprylate, Sodium Cocoyl Glutamate, Disodium Cocoyl Glutamate, Polyglyceryl-4 Caprate, Lavandula Angustifolia (Lavender) Oil, Fragrance (Parfum), Linalool, Limonene, Citrus Medica Limonum (Lemon) Peel Oil, Sodium Chloride, Sodium Gluconate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Potassium Sorbate, Sorbic Acid. *ingredients from organic farming. Certified ECOCERT.
Have you tried H&M Conscious? Is there anything you’d recommend?